Tonies

Aligning with the launch of the revolutionary TonieBox2, Tonies, the smart audio system for children, has unveiled a full brand refresh developed by Anomaly. Rooted in the concept of a world shaped by sound, the new identity brings the magic and immersion of audio storytelling to life. It features a wordmark with soft, huggable curves, a custom typeface tuned from sound waves, and a motion system that expresses every kid emotion, from calm and curious to brave, snack-seeking chaos and everything in between.

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Agency: Anomaly Berlin
Role Design: Lead motion graphic designer, art direction, edit.
Design Director: Luna Wang
Account Managers: Eddie Bravo, Stephanie Kolb
Project Managers: Alice Labous, Luci Ng
Strategy: Lennard Fleschut